CORE Email Marketing and Digital Content
UX Design
UI Design
Ad Campaigns
CORE needed automated and promotional emails made to take their customer facing relationship to the next level. I started with rough email sketches that developed into low-fidelity wireframes in Figma. Then I brought the finished design through Klaviyo and tested across platforms for accessibility and responsiveness. I also created a digital typescale as a standard that would make UI widgets across multiple emails feel more cohesive.
Within the first year of implimentation:
27%
Attributed email revenue
9.9%
Click through rate for “flow” emails
(Compared to outdoor sporting
industry average of 2.9%)
16.9%
Increase in attributed revenue YOY
*Based on Klaviyo email analytics. Overlap from other paid advertising can be a contributing factor.

