CORE Email Marketing and Digital Content

UX Design
UI Design
Ad Campaigns

CORE needed automated and promotional emails made to take their customer facing relationship to the next level. I started with rough email sketches that developed into low-fidelity wireframes in Figma. Then I brought the finished design through Klaviyo and tested across platforms for accessibility and responsiveness. I also created a digital typescale as a standard that would make UI widgets across multiple emails feel more cohesive.

Within the first year of implimentation:

27%

Attributed email revenue

9.9%

Click through rate for “flow” emails

(Compared to outdoor sporting
industry average of 2.9%)

16.9%

Increase in attributed revenue YOY

*Based on Klaviyo email analytics. Overlap from other paid advertising can be a contributing factor.