One of the leading photographers in Kansas City approached me with a desire to create a new business that is focused on student sports photography. I developed a branding package that included logo design, copywriting, colors, type treatment, positioning, and competitive analysis. I ended up creating a brand that showcases the expertise of the photography, and has a strategic approach for students, parents, and schools. I incorporated vintage athletic design elements with modern typesetting to establish trust with the customer for a photographer who is established in their career.